Shop Local 2020 Our local businesses need our support now more than ever. As we enter the last two months of the year, our focus begins to shift to holiday shopping. In an effort to support our Chamber Member retailers this holiday season, the Harrisonburg-Rockingham Chamber of Commerce is revamping our “Shop Local” initiative that will kick-off Friday, November 27 and conclude Monday, December 21. The goal of the program is to generate consumer spending for 2020 Holiday season while also creating new year-round consumers that are encouraged to shop with local Chamber members first.