Marketing Benchmarks, Budgets, and Strategies Developing content for advertising and social media on a regular basis can be challenging. Using frameworks developed by the SV SBDC and tools from GrowthWheel®, you will create a simple yet comprehensive Marketing Plan ready to implement in the New Year. In this workshop, we will cover:
Essential Elements for Content Marketing
Budget, Strategy and Editorial calendar
Measuring for Success
Presenter Allison Dugan has more than 25 years' experience in Marketing and is a GrowthWheel Certified Business Advisor with the Shenandoah Valley Small Business Development Center. GrowthWheel is a dynamic toolbox for decision making used in both start-ups and companies in growth mode. SV SBDC Advisors help entrepreneurs get focused, set agendas, make decisions, and take action.