Make Your Advertising Work Harder: 5 Keys to Drive Profit
Outcomes for this session:
leave with a better understanding of the best use of marketing principles as they relate to your advertising.
leave empowered for success in business, with a solid foundation of knowledge resulting in reduced waste and improved profitability.
Sacha Purciful is the General Manager of WHSV, a 65 year-old television station that maintains relevancy through local content generation and staying on the cutting edge of technology. They offer many of the most current digital solutions available, paired with tried-and-true performance drivers, such as traditional television. The sales staff has been deeply trained in the digital space and has access to Google-certified staffers to answer even the most advanced questions.