Book Launch & Signing December 5
November 09, 2017
Book Launch & Signing December 5
Harrisonburg Authors Publish
Secrets of the Softer Side of Selling, Second Edition
(Harrisonburg, VA—November 8, 2017) Harrisonburg authors Don and Lois Crawford will be on hand to launch and sign their newly published sales training book, Secrets of the Softer Side of Selling, Second Edition, on Tuesday, December 5, 2017, from 5 pm-7pm at Hess Financial, 380 East Market Street, Harrisonburg. The event is free and open to the public.
ABOUT THE BOOK:
In the book, the authors share their “secret” tips, techniques and stories to help sales professionals improve their sales performance. Whether you’re early in your career or an old pro, authors Don and Lois Crawford show you how to achieve your goals—even if you never believed it was possible. If you’re new to sales, or you own a business and have finally figured out that your job title really includes “sales director” or “sales rep,” this book could be the one for you.
Secrets of the Softer Side of Selling is laid out in easy-to-read chapters. Each chapter has an exercise section to help you practice the skill or technique. There are proven self-evaluation drills that challenge you to increase your strengths and overcome your weaknesses. Here’s what you’ll learn:
- The “secret” six-step sales process
- Simple ways to build rapport
- How to discover the prospect’s budget
- Simple buyer behaviors to watch for
- When to make a sales presentation
- When to stop selling
- How to make cold calls fun
- How to handle the competition
- How to manage customers for life
- When to fire your customers
A successful salesman, sales manager and business owner, Donald S. Crawford, P.E., understands the selling process. His experience comes from more than 45 years of working in both large and small companies, selling technically complex products to businesses. He holds Masters in Business Administration from University of Missouri at Kansas City and graduated with a Bachelor of Science (electrical engineering) from Virginia Military Institute.
Lois Carter Crawford, APR, has more than 35 years of entrepreneurial experience as a business owner, writer, editor, marketing communications, and public relations professional. She works with small business owners and managers to help them with their communications needs. She holds a Bachelor of Arts (psychology) from University of Wisconsin-Milwaukee. She also passed the intensive exam given by the Public Relations Society of America in 2002 to become an accredited public relations professional (APR).
For more information, visit Softer Side of Selling (www.softersideofselling.com), email lois@softersideofselling.com or telephone 540.820.3840.
